Privacy Policy

Who we are

Crescendo AI Strategy Consultants is an independent technology consulting practice operated by Gavin Coleman, based in the United States. References to "we," "us," or "Crescendo" in this policy mean Crescendo AI Strategy Consultants. References to "you" mean any visitor to this website, prospective client, current client, or end user of a tool we operate.

What information we collect

Information you provide

• Contact details submitted via our contact forms or intro-call booking, typically your name, email address, phone number, and any free-text message you send us.
• Engagement information shared during client work, business goals, operational data, sample documents, and any other material you choose to share so we can scope and deliver the work.
• Payment details processed by our third-party payment processors. We do not store full card numbers on our servers.

Information collected automatically

• Standard server logs (IP address, browser, referring page, timestamp) when you visit this website.
• Anonymous usage analytics to understand which pages and tools are used. We do not run advertising trackers or sell behavioural data.

Information from Meta Platforms (Facebook and Instagram)

Some of the tools Crescendo builds for clients use Meta's Graph API to analyse a business's own public social-media presence, for example, reading public profile metadata, public post captions, public comment counts, follower counts, and public engagement metrics for Facebook Pages and Instagram Business or Creator accounts that the client has authorised us to analyse.

We do not:

• Read private messages, direct messages, or any private content on Meta platforms.
• Post, comment, or take any action on a user's behalf without explicit authorisation.
• Sell, share, or transfer Meta-derived data to advertisers, data brokers, or any other third party.
• Store Meta-derived data longer than is necessary to deliver the analysis to the client (typically 90 days, unless the client requests a longer retention window for ongoing monitoring).

All access to Meta APIs is performed under the Meta Platform Terms and the Developer Policies. If Meta revokes or restricts our application's access, the affected analyses stop running.

Information from other third parties

To deliver reputation audits and similar work, we may also access publicly available data through services such as Google (search, reviews, business profiles), Yelp, OpenTable (where authorised), and SerpAPI / SearchAPI for search-engine result snippets. The same retention and non-resale rules above apply to data obtained from these sources.

How we use information

• To respond to enquiries and schedule intro calls.
• To deliver paid engagements, diagnostic sprints, implementations, and retainers.
• To operate, support, and improve the tools we build for clients.
• To send occasional updates to people who have opted in to our mailing list. You can unsubscribe at any time using the link in any email.
• To meet legal, accounting, and tax obligations.

How we share information

We do not sell personal information. We share information only with:

• Our processors, service providers we use to run the business (hosting, email, analytics, payment processing, calendar scheduling, customer-relationship management). Each is bound by a written agreement requiring them to protect the data and use it only for the services they provide to us.
• Our clients, when we deliver an engagement, the analysis, dashboards, and code we produce are shared with the client who commissioned the work. Where the work involves their own social-media data, the client is the data controller for that data.
• Legal authorities, if required by law, valid legal process, or to protect the rights and safety of Crescendo, its clients, or the public.

How long we keep information

• Contact-form submissions and intro-call notes: retained for up to 24 months, then deleted unless you become a client.
• Client engagement records: retained for up to 7 years after engagement end for tax, accounting, and dispute-resolution purposes.
• Meta-API and other public-source data: retained for the length of the engagement plus 90 days, unless the client agreement specifies otherwise.
• Mailing-list subscribers: retained until you unsubscribe.

Your rights

Subject to applicable law (including the GDPR and CCPA where relevant), you have the right to:

• Access the personal information we hold about you.
• Correct inaccurate information.
• Request deletion of your information, see our Data Deletion page for instructions.
• Object to or restrict certain uses of your information.
• Withdraw consent for any processing that relies on your consent.
• Lodge a complaint with your local data-protection authority.

To exercise any of these rights, email gavin.coleman@crescendo-consultants.com. We respond within 30 days.

Security

We use commercially reasonable technical and organisational measures to protect information, including encrypted transport (TLS), encrypted storage at rest where supported by our processors, access controls, and the principle of least privilege. No system is perfectly secure; if we ever become aware of a breach affecting your information, we will notify you and any required authorities promptly.

Children

Our services are intended for businesses and adults. We do not knowingly collect personal information from children under 13. If you believe a child has submitted information to us, please contact us and we will delete it.

International users

Crescendo is based in the United States. If you contact us from outside the U.S., your information will be transferred to and processed in the U.S. and other countries where our processors operate. We rely on appropriate safeguards (such as standard contractual clauses) where required.

Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top reflects the most recent change. Material changes will be highlighted on this page or communicated by email to current clients.

Contact

Questions about this policy or about our handling of your information:

Gavin Coleman
Crescendo AI Strategy Consultants
gavin.coleman@crescendo-consultants.com
+1 (804) 405-9880

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Terms of Service

These Terms of Service ("Terms") govern your access to and use of the websites, tools, dashboards, and services provided by Crescendo AI Strategy Consultants ("Crescendo," "we," "us"), including the Sonar reputation and AI-visibility platform and any related text-message programs. By accessing our website, engaging us for services, or opting in to receive messages from us, you agree to these Terms. If you do not agree, do not use the services.

Eligibility and accounts

Our services are intended for businesses and individuals who are at least 18 years old. If you create an account or use a tool we operate, you are responsible for the accuracy of the information you provide, for maintaining the confidentiality of your credentials, and for all activity under your account.

Services

Crescendo provides consulting, diagnostic, and software services, including reputation audits, AI-visibility analysis, and customer-engagement tools such as review-request messaging. Specific deliverables, fees, and timelines for paid engagements are defined in a separate proposal, order form, or statement of work, which supplements these Terms. We may modify, suspend, or discontinue any feature at any time.

Fees and payment

Paid services and subscriptions are billed through our third-party payment processor. Fees are due as stated in the applicable proposal or subscription. Subscriptions renew automatically until cancelled, and except where required by law, fees are non-refundable. You are responsible for any applicable taxes.

SMS / text-message program

Crescendo operates review-request and account-related text-message programs on behalf of itself and the businesses that use our services.

• If you provide your mobile phone number to a participating business and affirmatively opt in, you consent to receive text messages related to that business, such as a one-time request to leave a review after a visit or purchase.
• Message frequency varies and is typically low (often a single message per visit or transaction).
• Message and data rates may apply, depending on your mobile carrier and plan.
• Consent is not a condition of any purchase. Opting in to messages is always optional and separate from any other agreement.
• You can opt out at any time by replying STOP to any message. You will receive a single confirmation that you have been unsubscribed, and no further messages will be sent unless you opt in again. Reply HELP for help, or contact us at gavin.coleman@crescendo-consultants.com.
• Mobile carriers are not liable for delayed or undelivered messages.
• Information collected through the messaging program is handled in accordance with the Privacy Policy above. We do not sell mobile opt-in data, and a consumer's mobile information is never shared with third parties or affiliates for their own marketing purposes.

Acceptable use

You agree not to misuse the services, including by attempting to access them without authorisation, interfering with their operation, uploading unlawful or infringing content, or using any messaging feature to send content that is unsolicited, deceptive, harassing, or otherwise prohibited by applicable law or carrier rules. If you use our tools to contact your own customers, you are responsible for obtaining valid consent from those recipients.

Intellectual property

The website, software, and materials we create remain the property of Crescendo or its licensors, except for deliverables expressly assigned to a client under a separate agreement. We grant you a limited, non-exclusive, non-transferable right to use the services for their intended purpose. You may not copy, resell, or reverse-engineer our software except as permitted by law.

Disclaimers and limitation of liability

The services are provided "as is" and "as available," without warranties of any kind, whether express or implied, including fitness for a particular purpose. We do not guarantee specific outcomes, rankings, or results from any audit, analysis, or messaging campaign. To the maximum extent permitted by law, Crescendo's total liability arising out of or relating to the services will not exceed the amount you paid us for the services in the twelve months preceding the claim, and we will not be liable for indirect, incidental, or consequential damages.

Termination

You may stop using the services at any time. We may suspend or terminate access if you breach these Terms or use the services in a manner that creates risk or legal exposure for us, our other clients, or third parties. Provisions that by their nature should survive termination (including payment obligations, intellectual property, disclaimers, and limitation of liability) will survive.

Governing law

These Terms are governed by the laws of the Commonwealth of Virginia and the United States, without regard to conflict-of-laws principles. Any dispute will be resolved in the state or federal courts located in Virginia, and you consent to their jurisdiction.

Changes to these Terms

We may update these Terms from time to time. The "Last updated" date at the top of this page reflects the most recent change. Continued use of the services after a change takes effect constitutes acceptance of the revised Terms.

Contact

Questions about these Terms or our messaging program:

Gavin Coleman
Crescendo AI Strategy Consultants
gavin.coleman@crescendo-consultants.com
+1 (804) 405-9880