Commentary, research, playbooks, field notes, and teardowns on the technologies reshaping how businesses operate. What's new, what matters, and what companies should actually build with it.
A March 2026 mystery shop across 20 general dentists in Brookline finds 85% of web inquiries die on the vine — and the 15% that convert share a specific operational signature.
Read the pieceAnthropic's April 17 launch isn't news for design agencies. It's news for every 20-person dental, legal, and medspa practice paying $1,500–$3,000 a month for social graphics they could now produce in-house in an afternoon.
AI adoption in small and mid-market service firms follows a predictable four-rung climb, and skipping rungs is the single most reliable way to fail.
After a year of audits across dental, legal, and medspa practices, one pattern refuses to go away — and it isn't a technology problem.
A composite teardown of a 14-person Brookline general dentistry practice scores 42 out of 100 across data, process, touchpoints, tools, and ownership — and maps the $12K sequence that gets it to 70.
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