Reputation Intelligence

The problem it solves

Every professional-services firm lives or dies on its online reputation. Lawyers in particular are graded across a confusing maze of surfaces — Google, Avvo, Martindale-Hubbell, Justia, Yelp, Super Lawyers, Lawyers.com, LinkedIn — each with its own audience, conventions, and response mechanics. Most firms treat it as a periodic crisis: someone on the team checks the Google profile once a month, nobody has logged into Avvo in over a year, and the partners feel vaguely anxious about a bad review without a system for doing anything about it. The embedded case study walks through a composite engagement with a 10-attorney Midtown boutique — 291 reviews ingested, sentiment and themes extracted, responses drafted in the managing partner’s voice, and a single-page Monday-morning action plan produced in 92 seconds.

Who it’s for

Boutique law firms, dental groups, medspas, and multi-location professional-services practices where online reviews meaningfully drive new-client volume. Especially valuable when review surfaces are fragmented (multiple platforms, multiple office locations) and the managing partner or owner is currently doing the monitoring manually. The case study above is a law firm, but the same system has been adapted for practices in healthcare and aesthetic medicine.

What it does under the hood

A multi-platform ingestor pulls reviews from Google Business Profile, Avvo, Martindale-Hubbell, Yelp, Justia, Lawyers.com, LinkedIn recommendations, and Super Lawyers into a unified schema. Claude runs sentiment classification and theme extraction on the full corpus — on a 40-review calibration set, the classifier agrees with a human reviewer 94% of the time. A scoring engine weights recency, platform authority, response status, and sentiment to produce a composite reputation health score. Responses are drafted in the firm’s voice, tagged by theme, and queued for managing-partner approval in batch — typically a 15-minute Monday-morning task versus the 15–17 hours per week the partner was spending pre-engagement.

Engagement structure

Two weeks from kickoff to first full audit. Week one — connect review platforms, identify competitor peer set, calibrate the sentiment classifier against 40 human-reviewed reviews. Week two — run the full audit, walk the findings through with the partners, and hand over the action plan. Ongoing monthly retainer ($6,400/mo for a typical 10-attorney firm) includes weekly audits, continuous monitoring with anomaly alerts, drafted response queue, and a monthly strategy call.